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[商品主貨號] U100088210

[代售商品編號] 000178700279

[ISBN-13碼] 9780470110126

[ISBN] 0470110120

[作者] Hubbard

[出版社] WILEY

[出版日期] 2007-08-03

[內容簡介] (本項為出版商制式文字, 不論下文註明有無附件, 仍以本拍賣商品標題為準, 標題未註明有附件者一律均無) Praise for How to Measure Anything: Finding the Value of Intangibles in Business'I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed.'-Peter Tippett, PhD, M.D.Chief Technology Officer at CyberTrustand inventor of the first antivirus software'Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques.'-Peter SchayEVP and COO ofThe Advisory Council'As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clichAcs and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions.'-Ray GilbertEVP Lucent'This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, ’Sure, that concept is important, but can we measure it?’"-Dr. Jack StennerCofounder and CEO of MetraMetrics, Inc.

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